Jio to Take Audacious Steps in Broadband Sector After Disrupting Telecom
Techenonik
Very few companies have registered sporadic growth like Reliance Jio has done in the Indian telecom scene. This year in Big Communications Event in Austin, Reliance Jio Infocomm President, Mathew Oommenspoke about Reliance Jio’s meteoric rise in India and also dropped some hints about the future plans of the company. He said, “The last 2-3 years India has gone through disruption in almost every sector.” He added, “The impact these transformations have had on more than a billion people is almost unimaginable.” According to the President of Reliance Infocomm, there are only 18 million broadband connections in India right now and the enterprise market is only the fifth of its actual potential. Moving ahead, he also highlighted that these two sectors are going to be of prime priority for Reliance Jio in coming months. Oommen said, “We disrupted the mobile industry and now we are looking further.”
To share some statistics about Reliance Jio, presently the telco boasts of more than 186 million subscribers and the network has also supported record 372 billion minutes of VoLTE calls over the first quarter and 2.4 billion hours of video each month. Oommen also remarked that the goal of the company is to hit 500 million users, while also expanding services to broadband and enterprise.
However, the company’s focus on enterprise and broadband market doesn’t necessarily mean a good news for the other telcos. Reliance Jio has made it clear that they want to command an immense subscriber base and want to stand at the forefront of technology while contributing extensively to the growth of the mobile space.
Also, there is one area where Jio has successfully defeated other telcos which is the portfolio of its smartphone applications. The MyJio app has not only catered very heavily for consumer-brand interaction but has also played the role of a content aggregator. While the MyJio app has registered 150 million downloads, other applications from Jio like JioTV boast of as much as 100 million subscribers. Other additions like JioHealthHub and JioMusichave also contributed heavily to the brand’s shining identity in the market.
Oommen made it clear with his talk in Austin that the company is not holding back from launching a war against other competitors and is going to continue on the path of disruption. Once Jio has done the same by introducing free voice calls and very affordable data offers in the Indian telecom industry. It can be expected that Jio is going to attempt to replicate the same level of success in whatever industry they decide to step in. Lastly, Oommen concluded his speech by saying that “India and Jio are just getting started.”
Reliance Jio’s broadband service is currently known as JioFiber. The telco is currently conducting trial phase of the service, and it’s expected to roll out to the public by the end of Q2 2018.
0 comments: