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Airtel's 'new move' to take on rivals: Increase data speed on unlimited prepaid pack

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Airtel's 'new move' to take on rivals: Increase data speed on unlimited prepaid pack

Techenonik  | 47 mins ago
As part of the new feature, the telco is offering 128kbps of data speed post the Fair Usage Policy (FUP) limit is achievedREUTERS
After offering more data, lower rates, the focus of telecom operators seems to have shifted on another aspect of date. At least that’s what Airtel s evidently doing. In order to take on other telecom operators, Bharti Airtel has introduced a feature for the prepaid users in the country.

As part of the new feature, the telco is offering 128kbps of data speed post the Fair Usage Policy (FUP) limit is achieved. When it comes to other telecom companies, BSNL is also offering the same 128kbps of data speed, whereas the latest entrant Reliance Jio recently reduced the speed to 64kbps.

As reported by TelecomTalk, all Airtel subscribers who have purchased any unlimited prepaid packs will get the after FUP speed of 128kbps.

Prior to this feature being introduced, the company was charging per kilobyte (KB) of data consumed after the daily data gets exhausted.



Recently, Airtel launched a new plan for its prepaid subscribers in the country. This plan costs Rs 219 and directly competes with Reliance Jio's plans.

As part of Rs 219 plan, Airtel is offering unlimited local and STD calling, 100 SMS per day and almost 40GB data. The plan comes with validity of one month. There is a FUP limit of daily data at 1.4GB per day at 3G/4G speed. Additionally, users also get Hello Tunes support as part of this plan.

Airtel users who take the Rs 219 recharge pack can set an available song as the caller tune via Wynk Music without any cost, in addition to requesting Hello Tune via song codes.

On the other hand, Reliance Jio's Rs 149 plan offers unlimited voice calls, 300 SMS per day and 42GB of data. The plan comes with the validity of 28 days and the users have the daily FUP limit of 2GB.

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